Digital Strategy Proposal

Your Real Estate Brand, Reimagined.

A comprehensive digital ecosystem designed to position Ashley Robinson as the premier real estate authority in Columbia, South Carolina.

Prepared for Ashley Robinson2026Metrix.Build
01 The Opportunity

Most real estate sites look the same. Yours won't.

Every agent in Columbia has a website. Most look like they came from the same template. We created five completely distinct digital experiences — each one designed to communicate trust, expertise, and professionalism at the highest level.

Instead of choosing one direction and hoping it works, you get five strategic options — each built around a different brand philosophy, emotional tone, and visual language.

02 Five Strategic Directions

Five versions. Five identities. One vision.

Each version was designed as if a different world-class agency built it. The goal: find the voice that resonates most with your ideal client.

01

Refined Original

Warm luxury. Cormorant Garamond + cream & gold. Ralph Lauren elegance meets real estate authority.

02

Luxury Editorial

Magazine-grade. Playfair + film-grain dark aesthetic. Vogue meets Architectural Digest.

03

Modern Minimal

Apple-clean. Outfit sans-serif + bento grids + glassmorphism. Stripe-level clarity.

04

High Conversion

CRO machine. DM Sans + urgency bars + social proof + comparison tables. Built to convert.

05

Signature Brand

Bold personal brand. Playfair + coral/gold color blocking. You are the brand.

03 What's Included

Everything you need to dominate your market.

✓ 5 complete website versions — each with unique identity, layout, and emotional tone
✓ 8 pages per version (Home, About, Services, Buyers, Sellers, Commercial, Investors, Contact)
✓ Responsive design optimized for mobile, tablet, and desktop
✓ Interactive mortgage calculator with real-time payment estimation
✓ Home search interface with type, price, and bedroom filters
✓ Neighborhood showcase with market data for 6 Columbia-area markets
✓ Animated stats, scroll reveals, and micro-interactions throughout
✓ Contact forms with service interest categorization
✓ Version selector page — view all 5 from one URL
✓ Custom domain deployment at ashley.metrix.build
04 Your Operating System

The Real Estate Command Center.

Beyond the website, we built a SaaS-quality backend dashboard — the operating system for your real estate business. This is where you'll manage leads, track transactions, monitor AI insights, and see your entire pipeline at a glance.

✓ Revenue analytics with monthly/quarterly breakdowns
✓ Lead pipeline with stage tracking (New → Qualified → Contract → Close)
✓ AI-powered lead scoring, market alerts, and follow-up recommendations
✓ Transaction management table with real-time status and progress
✓ Client portal with activity feed and document management
✓ Calendar integration with showing and closing schedules
✓ Email campaign builder with open-rate tracking
✓ CMA report generator powered by AI
⚠ Dashboard preview — view the live interactive dashboard at /dashboard/
05 Your Competitive Edge

This isn't just a website. It's a system.

Most agents compete on price. You'll compete on brand, technology, and client experience. When a prospect visits your site, they'll see something no other agent in Columbia, SC has — a digital presence that feels like a product, not a brochure.

The Command Center dashboard isn't decoration — it's the beginning of a real technology-enabled practice. As you grow, this system scales with you: from solo agent to team lead to brokerage.

✓ Instant credibility — Your web presence positions you alongside top 1% agents nationally
✓ Higher conversion — Strategic CTAs, social proof, and urgency elements turn visitors into leads
✓ Scalable foundation — When you're ready for a team, the dashboard grows with you
✓ Market differentiation — No agent in your market has anything remotely close to this
06 Investment

Agency-grade work. Partner pricing.

What's included in this engagement would typically cost $25,000–$50,000+ from a top digital agency. Five unique website builds, a SaaS dashboard, responsive design, interactive features, and deployment — delivered as a complete, ready-to-launch system.

Website Only

$5,000 one-time

  • Choose 1 of 5 versions
  • 8 fully designed pages
  • Mortgage calculator
  • Home search interface
  • Contact forms
  • Custom domain deployment
  • Mobile responsive

Complete System

$12,000 one-time

  • All 5 website versions
  • Version selector page
  • Command Center dashboard
  • AI insights integration
  • Client portal system
  • Priority deployment
  • 30-day support included

Let's build your empire.

Your brand. Your technology. Your competitive advantage.

Schedule a Review →